I recently went into the City of London for a business meeting. The meeting was held on the client’s premises, the same premises I have visited on numerous occasions prior to the onset of SARS-Cov2 and the implications of lockdown.
On entering the office building I was taken aback when I was greeted by an x-ray machine just on the inside of the main entrance glass doors. Walking on auto pilot, I didn’t realise it was there until faced by several masked gentlemen who requested to know where I was going. For a very short moment, I honestly thought I had auto-piloted myself into the wrong building. Infact it was the right building, just that a highly sensitive company had moved into the same office block hence the x-ray machine for their visitors. With a sigh of relief, I took the lift to where I was going and exited on the appropriate floor. Going through the doors I was greeted by a dark reception, the absence of a happy, smiling receptionist, no smell of coffee being brewed and no fresh flowers. There were boxes stacked up on the floor that were clearly visible to visitors. Strange, is this company moving office or closing down, I thought to myself?
While waiting, through further observation, it seemed that the place hadn’t been dusted for some time, the TV was not on and the newspaper on the table was dated 8th December 2021. Is that the last time anyone was here? After what seemed an age of sitting in the dark, the person I was meeting appeared. He didn’t seem to notice the absence of light, absence of the receptionist or the absent usual pleasant smell of fresh coffee. I guess we were both lucky that the heating was on!
Our meeting proceeded with my almost immediate question – “Are you moving office?” The quizzical response said it all “Why do you ask?” With the invitation I shared my observations. He explained that most people were not back yet to working in the office, but that planning was underway to make the transition for those that want to return. Our meeting continued and afterwards as it was close to the end of the working day, we left together.
Why do I raise this as a point of interest and importance?
As this company is one of my clients, I felt it would be remiss of me not to highlight the impression of the lack of “warmth” when entering the reception and how it impacted my perception, and what effect that might have on any future relations, especially if I was a client. Probably in all fairness it started with the x-ray machine heightening my awareness from that point on.
All the factors described when combined gave me the impression that the company is either closing down or moving office. If I had been a potential client, I might have decided then and there that this company is not stable and therefore would not engage with the services on offer. Worst case scenario that I would actually leave before arrival of the person I am meeting with.
Most of us are still experiencing nervousness about meeting others and for many, going back to the office is a big step. Consequently, the main focus appears to be on the workforce where and how they would like to work, contracts that support the chosen approach and in doing this keeping the morale high to ensure good continuous service to clients, maintain productivity and ensure consistent flow of revenue.
According to the conversation with my client this was exactly what was happening in their company and because of this focus, the thought that clients might come to the office had not entered into the discussion, therefore planning to meet and greet appropriately. Sounds strange, but easy to make this mistake, when your trusted receptionist does not want to come back to working in the office combined with the fact that most of us have not seen a client or colleague in person for approximately two years!
This reminds me of pre-opening processes for the many hotels I was privileged to plan and conduct pre-opening training to support the overall complex process of building, fitting out, stocking and opening a new or newly renovated hotel. Remembering all the things that are taken for granted and that are easily overlooked if no one has it in their sights or Peter thinks that Paul is responsible and Paul thinks that Sara will take care of it when in the end, no one does.
Perhaps broader internal communication amongst colleagues and external communication with customers is needed at this time? This would be further supported by a simple checklist of actions (at the risk of sounding old!) to ensure the image you want to present not only to external, but internal customers with nominated responsible persons, is agreed.
Reducing anxiety and creating that feeling of being welcome is as important for team members at this time as it is for customers and clients. Taking a few moments to switch the lights on, start the coffee machine, strategically place some fresh flowers and being there to greet returning colleagues and customers goes a long way to creating a pleasant, calm atmosphere and lasting positive impression.