5 Steps to Drive Employee Engagement

We might ask the question who is responsible for engagement of employees and their development? On the one hand that responsibility can be given to line managers and on the other to employees themselves. Or you might take the other tack of putting the responsibility firmly on the shoulders of Human Resources or Learning and Development specialists. Perhaps the answer lies with all parties taking their fair share of creating, ensuring and committing to engaging for the purpose of driving development and ultimately performance of the individual, team and organisation?

Personal development, unlike a Michelin star, goes with the individual wherever he or she goes, it does not stay with the organisation that was instrumental in instigating that development. Therefore, you might ask: “What is the point of developing employees if they are going to leave anyway?” Believe it or not I still hear this question far too often! If every organisation and individual is actively engaged in personal development which at the time benefits the organisation in which they are working, then when they leave, the replacement if from outside the organisation will also have a certain level of professionalism, knowledge and skills in their sphere of expertise. Consequently, circulating individuals who are inspired to learn and to engage in their own personal development will not only give to and benefit their new employer, but also keep that employer on their toes to provide further opportunities for development and growth. But as we all know, growth and development do not come without engagement.

Breaking this down – engagement in the workplace means the absence of presenteeism. It means employees who embrace their role and their responsibilities within that role and are motivated and committed emotionally by what they are doing as well as the opportunities and challenges that present within the role, as well as opportunities to take on other roles whether in the short or long term. As Kevin Kruse, Founder+CEO of www.LEADx.org, wrote in Forbes Daily “Employee engagement is the emotional commitment the employee has to the organization and its goals.”

“This emotional commitment means engaged employees actually care about their work and their company. They don’t work just for a salary, or just for the next promotion, but work on behalf of the organization’s goals.” Invariably this means that an engaged employee will go that extra mile if needed, they will step in willingly during difficult times, work overtime without being asked and generally hold the interest of the company at the forefront of what they do in their role.

According to Gallup’s latest State of the Global Workplace Report, 2021, “only 21% of employees are engaged at work. Even outside of work, only a third of the people making up our organizations feel like they are thriving.  This low engagement isn’t an overhyped narrative — Gallup estimates that low engagement costs the global economy nearly 8 trillion USD.”

McKinsey surveyed over 13,000 workers across the globe for their Great Attrition, Great Attraction 2.0 report, with 45% of respondents having quit or planning to quit over the past year. The top five reasons for quitting show clearly that the inability to retain talent is a direct result of high job demand that is “supported” by inadequate, uncaring and poor leadership that is compounded by inadequate compensation and lack of opportunities for development:

  • Lack of career development and advancement: 41%
  • Inadequate total compensation: 36%
  • Uncaring and uninspiring leaders: 34%
  • Lack of meaningful work: 31%
  • Unsustainable expectations: 29%

Perhaps there is a hesitancy amongst HR professionals and top leadership to hire in this current climate with the expectation that the UK and perhaps the world, is facing a recession. Surely then if this is true, retention through active engagement has to be the answer? What are some of the ways that employee retention and engagement can be improved? In no order of importance as they are all interconnected, but together make a huge difference to how employees feel and how emotionally engaged they are within their role and the organisation as a whole:

1. Engage managers and develop leaders

If managers are not satisfied with what they are doing, it is unlikely that they will inspire others. Start with manager engagement and develop their commitment through knowing their needs, providing support and offering development to support their personal goals as well as the goals of the organisation.  Effective leaders require autonomy. If your organisation expects leadership to follow a set of rules without questioning, without application of personal knowledge and skill, combined with extreme pressure to deliver, perhaps it is not leadership that you are requiring?

 2. Show interest by following up regularly with employees

There is a big difference between a bot or robot and a human. Humans require recognition for who they are and what they contribute. All managers and leaders should know their team members and be able to relate to them on a personal basis as well as job-related basis. This shows they have a personal interest in the welfare of their team members and show that they are valued. Employees who do not get the necessary recognition to feel valued for their contribution will most certainly look elsewhere.

 3. Give positive feedback and recognise improvement

It is so easy to see and find someone doing something wrong – in fact is it human nature to notice what is not right as opposed to what is right. Find employees and team members doing things right, recognise their improvements, however small, to encourage more of the same behaviour. Employees who feel valued will undoubtedly become engaged.

 4. Listen to your employees

Listening is the greatest gift one individual can give another. Managers, peers and colleagues who are unable to truly listen to others are missing out on the opportunity to show interest, connect emotionally, respond to thoughts, ideas and suggestions and demonstrate that they value their input whether implemented or not. Listening empathetically helps build emotional connection which in turn builds trust and confidence in one another.

 5. Plan for career development and advancement

As seen in the McKinsey survey 41% of employees lacked engagement and left their organisations in search of a position elsewhere because of lack of career development and opportunity. 31% because of lack of meaningful work. Not everyone wants to become General Director, CEO or Group HR Director.  It is human nature to want to improve ourselves and if an organisation, department or team is unable to provide adequate opportunity to learn new skills and gain new knowledge, experience different roles, grow the level of responsibility and increase autonomy, then seriously the leadership of that organisation needs to look in the mirror and question themselves honestly and openly as to why employees are lacking engagement and worse still looking elsewhere for new positions.

The responsibility for employee engagement falls squarely on the shoulders of leadership within each organisation to develop a culture that truly cares for their workforce, wants and aims to have each employee grow hand in hand with the organisation.  But, more importantly ultimately wants their employees to drive the success of the organisation.

References:

https://www.forbes.com/sites/kevinkruse/2012/06/22/employee-engagement-what-and-why/?sh=148639287f37

https://advise.gallup.com/employee-engagement?campaignid=18945816141&adgroupid=143633586437&adid=635680356857&gclid=CjwKCAjwiOCgBhAgEiwAjv5whMr9eXpYipo3ReeMZSr36ar2DHLyVLxPP25QkECaGmhj8d-0DILhGBoC_iUQAvD_BwE

https://www.lumapps.com/resources/white-papers/attract-engage-retain-the-employee-experience-advantage/